Introducing….. our NEW LOGO!! This has been a labor of love for us. Choosing an image we connect to – and even a font, proved to be more of a process than we imagined. Featuring a whole plant as something beautiful felt natural and important; as farmers, Red Clover is an important winter cover crop responsible for housing nitrogen-fixing Rhizobia on its roots, a boon for soil health. Ultimately we opted for Molly’s handwriting paired with a drawing of red clover by Molly’s mom, Mary. Our friend and graphic designer (and lovely part-time Greenmarket flower seller) You Young Kim rendered our work into a logo combined with the classic serif font Adobe Carlson Pro. Thank you Mary Culver for your dedication and drawing skills, @Howard Hebel for scanning the drawings, @Barbara Sullivan for your initial critique, and many friends who helped steer us towards the final product with your input.
We’ll be bringing the best of the local blooms for the National Young Farmers Coalition’s benefit at the Wythe Hotel tomorrow night! As farmers ourselves, we are so happy to support the amazing NYFC, which is working hard to push policies in Washington that help support young farmers: to create tax incentives for agricultural land owners, to increase access to land, and a campaign for student loan forgiveness for beginning farmers. #farmingispublicservice