About Molly

Molly Oliver Flowers is a small, sustainable floral design company founded in 2011 by Molly Oliver Culver, Co-Farm Manager and Flower Grower at The Youth Farm.

(photo credit: Victoria Jane Photography and Linda McNally Photography).

Hi, I’m Molly:) I am a farmer, an educator and a florist based in Brooklyn. When I’m not working to train new farmers at The Youth Farm, I love to let my creative energy flow and design for special events with all the local vegetation any given season has to offer — from stunning cut flower stems and gorgeous seasonal branches and foliages, to locally grown ornamentals and succulents, and expertly dried flowers…our region has so much beauty to offer!

Why Local?
I love to connect my clients with local flowers, sharing in the fun of learning about what’s in season at the time of their event, and creating gorgeous arrangements that evoke time, place, and emotion.

I source 90-100% of the flowers we use within 200 miles of New York City, from both regional and urban farms. An organic farmer of 10+ years myself, I love supporting the talented community of dedicated farmers who grow an incredible diversity of beautiful flowers, cut days or even hours before, and delivered at peak quality to the city. Collaborating with these new growers to share experiences, discuss trending varieties and colors, and celebrate our successes is one of the best parts of this work!

Did you know that 80% of the flowers we buy currently are grown abroad? Like so many industries, the US flower growing industry has shrunk to a relative handful of small scale growers across the country. Equally inspired by the beauty of flowers and by the creativity and ingenuity of the tight knit community of surviving flower farmers I came to know as I began my farm training in earnest in 2008, I was ready and excited to both bring a sustainable approach to floral design to Brooklyn, and to see how I could support the resurgence of a local flower growing community in the Hudson Valley, New Jersey, Long Island and elsewhere in our region.

Our local farmers are contributing our communities’ health, by preserving farmland, creating meaningful new jobs and increasing dollars circulating in our local economy. I also work with veteran wholesalers on 28th St. (our local wholesale flower district) who enjoy sourcing the freshest seasonal blooms from from our regional growers.

Emphasis on waste reduction:
It’s par for the course in the NYC events world to throw away all decor at the end of the night — this waste (vases, flowers, candles, etc.) winds up in a landfill. Need I go on? There are a number of ways I work to reduce waste – both in the studio and on event day.  Some of those ways: I offer a variety of vessels as rentals, and re-use these as long as possible. I make complimentary ‘grab and go’ bouquets for your guests, and generally ensure you and your guests go home with as many flowers at the end of your event as desired. Whatever isn’t claimed, I take to The Youth Farm and compost. Much of the cardboard and paper packing and packaging from vessel shipments is re-purposed or recycled. I avoid all use of synthetic floral foam or other non-biodegradable products.

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You can learn more about my work as a ‘farmer-florist’ and slow flower activism in my 2015 interview with Debra Prinzing, of Slow Flowers.com.

Services:
We offer full-service floral design for special events and weddings large and small. We marry our strong organization and communication skills with fierce commitment to locally-sourced flowers, and an aesthetic bent towards the wild and whimsical, aiming to produce unique, natural feeling arrangements.

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I also support the DIY’ers out there: if you want to get hands-on and design your own, I’ll source and prepare you fresh, seasonal flowers, delivered a day before to your chosen design team.

Please inquire!
Please use my email address below to inquire about pricing, and setting up a free consultation to discuss floral design for your event. Please share your date, type of event, guest count and specific needs if you know them!

For all inquiries please contact mollyoliverculver@gmail.com.

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