NYC Flower Subscription · Weekly & Biweekly · Est. 2011
Fresh flowers,
locally grown,
every week
A weekly or biweekly flower subscription rooted in New York. 100% locally grown, pesticide-free, single-variety bouquets — delivered to Brooklyn, Manhattan & Queens, or picked up at a neighborhood partner near you. Skip any week you need to.
radius, every delivery
to BIPOC farmers
fillers, imports
"The flower subscription is non-negotiable in our household budget."
— Subscriber since 2020
How your flower subscription works
Choose weekly or biweekly delivery and select your pickup location — or add direct home delivery for $18/week. Orders placed by Thursday midnight ship the following Wednesday.
Cut fresh from local farms that week — never flown in from overseas. 10–20 stems per bouquet. The simple elegance of one variety, pure color and vibrancy.
Each delivery includes a subscriber-only email: specific care tips for your blooms that week, plus the story of the farm and farmer behind your bouquet.
Skip any week directly from your account. Pause for 3 weeks up to 3 months. Cancel anytime after your 4th delivery. Maximum flexibility.
Once you see how quickly local flowers become part of your week, you'll understand why weekly is the most popular choice..
- New bouquet every Wednesday
- 10–20 stems, single-variety, no filler
- Subscriber newsletter with every delivery
- Skip any individual week as needed
- Cancel after your 4th delivery
A bouquet every two weeks — a more relaxed rhythm that still brings the joy of fresh, local flowers regularly throughout the season.
- New bouquet every other Wednesday
- 10–20 stems, single-variety, no filler
- Subscriber newsletter with every delivery
- Skip any individual delivery as needed
- Cancel after your 4th delivery
Both options available at checkout. Price per bouquet decreases automatically over time.
What you get every delivery
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100% locally grown, within 200 miles
80% of flowers purchased in the US are grown overseas. Every stem in your subscription comes from small, mostly woman- and queer-owned farms within 200 miles of NYC.
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Single-variety bouquets, no cheap filler
Striking, colorful single-variety bunches: 10–20 stems, in their full seasonal glory. No spray-painted carnations, no filler greenery. Unique varieties you likely haven’t seen at your local bodega or grocery store.
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A weekly newsletter you'll actually read
Timed to each bouquet: care tips specific to your exact variety that week, how to extend vase life, and the story of the farm — and farmer — behind your flowers. Subscriber-only.
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15% of profits to BIPOC farmers
Donated to Black, Indigenous, and People of Color-led organizations working on land-based reparations in our region. Your subscription directly diversifies who grows New York's flowers.
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100% recycled, compostable packaging
Always. Every delivery, every week. No styrofoam, no plastic — just paper that goes straight to compost.
"Molly is magical. You can't find these flowers anywhere else — I know because I've tried."
Founded in Brooklyn in 2011 by Molly Culver. Started as a project in May 2020 to support local farms when 40+ events were cancelled. Now working with 10+ regional farms — most woman- and queer-owned — to deliver rare, seasonal varieties directly to subscribers.
Flowers that follow the season
In season December through November. Bouquets change week to week — sometimes variety, sometimes color, sometimes both.
- Anemones
- Amaryllis
- Specialty Tulips
- Hyacinth
- Ranunculus
- Callas
- Poppies
- Peonies
- Snapdragons
- Sweet Pea
- Scabiosa
- Bells of Ireland
- Cosmos
- Godetia
- Lisianthus
- Sunflowers
- Zinnia
- Celosia
- Campanula
- Dahlias
- Lisianthus
- Gladiola
- Asters
- Gomphrena
- Sunflowers
- Delphinium
- Heirloom Mums
- Dahlias
- Marigolds
- Gomphrena
- Eucalyptus
- Chocolate Cosmos
Why they never cancelled
"I look forward to my bouquet every week and am always thrilled when it arrives. There's always a poem! I highly recommend this subscription to anyone who loves flowers."
— Subscriber, Brooklyn
"My husband started calling Molly 'our magical flower person' and told our financial advisor the flower subscription is non-negotiable. That says everything."
— Subscriber since 2020
"Seeing how the local flowers change over the year is like watching nature's fireworks — elegant tulips, then cosmos, then dahlias. My home is genuinely better for it."
— Multi-year subscriber
Pickup & delivery locations
Every Wednesday. Pickup is free at neighborhood partners across Brooklyn, Manhattan, and Queens. Or add direct home delivery for $18/week.
Pickup hours differ from store hours. Use listed hours only.
We're always expanding our pickup network.
Full pickup details →Available across Manhattan, Brooklyn, and Long Island City for $18/week. Select at checkout to confirm your ZIP is covered.
Check your ZIP code →Orders received by Thursday at midnight are delivered the following Wednesday. If you opt for pick up, your bouquet will be held at your chosen location on Wednesdays..
Flower subscription FAQ
Is this a weekly or monthly flower delivery subscription?
We offer weekly or biweekly (every two weeks) delivery — you choose at checkout. Biweekly works like a monthly flower delivery service if you prefer a lighter cadence. Both options let you skip any delivery as needed.
Can I skip a week?
Yes. You can skip one or more consecutive deliveries anytime from your customer account — no phone call needed. See our video FAQ guide for a step-by-step walkthrough.
When can I cancel my flower subscription?
The option to pause or cancel becomes available after your 4th delivery. This small minimum helps us plan fairly with our farm partners. You can also pause for up to 3 months at any time.
What is a fresh flower subscription?
A fresh flower subscription means you receive bouquets on a regular schedule without reordering. Ours is truly fresh — cut from local farms within 200 miles of NYC that week, never cold-stored or shipped from overseas.
How is this different from national flower subscription services?
Most subscription services source flowers from South America or the Netherlands. Every stem in a Molly Oliver subscription comes from small farms within 200 miles of NYC. Through detailed weekly newsletters, you’ll learn a great deal about flower care and flower growing in our region.
What flowers can I expect in my bouquet?
Bouquets are single-variety and change week to week: specialty tulips and ranunculus in spring, peonies and cosmos in early summer, dahlias and lisianthus in late summer, heirloom mums in autumn. Your newsletter explains exactly what you received and how to care for it.
How many stems are in each bouquet?
10–20 stems per bouquet. The count varies based on the wholesale cost of that week's featured variety. We skip the cheap filler greenery, preferring the impact and color burst of single-variety bouquets.
Can I give a flower subscription as a gift?
Yes — we have a separate gift subscription product where the recipient chooses their own start date. See gift subscriptions →
Do you offer subscriptions for offices or businesses?
Yes. We offer regular recurring weekly deliveries for offices, retail stores, restaurants, and other spaces. Contact us to inquire.
What if I'm unhappy with a bouquet?
Email seasonalflowerproject@mollyoliverflowers.com with a photo. If your flowers aren't in good condition on arrival, or don't last as long as our newsletter indicates, we'll make it right.
Start your fresh flower subscription
Weekly or biweekly. Skip any time. 100% locally grown within 200 miles of NYC. Order by Thursday — arrives Wednesday.
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